Instagram will reach 112.5 million U.S. users in 2020. That’s a 5.4% increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 million U.S. users in 2021. Sure, we just told you that the U.S. audience represents only 11% of all Instagram users. But it’s still an important audience that’s growing consistently.

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