Your main goal in marketing your business is to stimulate the consumer to respond to you. Now this can be a pretty difficult task to accomplish. You need to understand the amount of ads sent to your prospects fail to get the results that you want. It is a fact of marketing the conversion rate is relatively low. So the real goal here is to minimize failure. Use both sides ##primary## the card. You don't know which side will face up when customers receive their mail. Design your postcard marketing with both sides of the card in mind, and be sure to repeat your message. This way you'll have the best chance at attracting the customer's attention. Direct mail addressed to the consumer pulls between 0.5 to 5 percent of prospects that you have mailed to. So with this technique you will expect 50 responses per thousand from a good letter. This is better but the CPM is higher with a letter so when you break it down it is not necessarily better than the magazine ad. 20 Percent Auto Tint Shade. At

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